A social cause is a movement designed to create awareness and support for a particular issue. Non-profit organizations often drive social causes but can also be driven by individuals who want to make a difference in their community.
Social causes are essential because they help show people that problems in the world need to be fixed, and they can inspire them to take action. If you’re looking for ways to grow your startup, one of the best ways is by aligning yourself with a social cause. This won’t only help you grow your business, but it’ll also allow you to impact the world around you.
Here are five reasons why your company should add a social cause to its mission statement:
Boosts Brand Awareness
There are many ways to promote your business and get more customers, but one of the best ways is through social causes. When you join forces with a social cause, it’ll allow you to show people how much you care about the world around you and how much you want to make it better. That aspect will help you build consumer trust and improve your brand image.
For example, you can help Fergusons Plumbing since they support individuals with mental health challenges. This way, your partner company will be able to reach out to more people who might need their services as well as attract more customers who want to support such causes. It also allows them to build relationships with other businesses that support such causes while promoting their brand image simultaneously.
Increases Customer Loyalty
When you have a social cause at heart, you can use it as a platform to connect with customers emotionally, which can help drive sales and gain loyalty.
For instance, you can donate a pair of glasses for every pair sold online or in-store. This way, your customers will feel good about buying glasses because they’re helping someone who needs them more than they do. Aside from that, they also feel good about their purchase because they know that part of their purchase goes towards helping people in need.
Helps Recruit Top Talent
When you take a stance on a social issue, current employees and potential hires will be more likely to align with your values. This means you can attract top talent who shares your passion for making the world a better place.
For example, on this principle, you can make the careers of your ideal candidates and existing employees. You may reach out to your audience by using your products as activism and recruiting new staff who share your passion for sustainability. This will help you grow from a startup company into one of the largest brands in the real estate industry.
Improves Company Culture
Your company’s culture is integral to your competitive edge, which you can leverage on social media platforms. Connecting with customers through social media channels can build relationships and show how much your business cares about their lives beyond just making money. You could even use this opportunity to host contests or giveaways to thank your fans for their support.
For instance, say you’re a startup that creates products for people who want to eat healthier. If so, you could partner with a local hospital with a healthy eating program for children in the area. This would allow you to connect with new customers by helping them and giving back to the community simultaneously.
Gains Competitive Edge
One of the biggest reasons you should consider taking up a social cause is that it gives you an edge over your competitors. If you need to think about what’s happening in the news and how it can affect your business, then chances are your competitors are already thinking about it and will beat you to it. Adopting a specific cause gives you an immediate competitive advantage over other businesses that might still need to be ready for such moves.
For example, let’s say you’re starting a pet grooming service and want to get ahead of the competition by adopting a specific cause. You could join forces with local animal shelters and rescue organizations or even take on one typical animal shelter as your ‘charity of choice.’ If you do this correctly, it’ll show how dedicated you are towards helping animals, making people more inclined to use your services over those of another company that didn’t adopt such a cause.
By implementing a social cause, you’re making a social impact worldwide. Also, you’re showing your customers and the rest of the world that your company is committed to more than just making a profit. If your company has this mindset, you can establish a culture that encourages your workforce to be socially conscious, which helps you gain these five advantages.