The Rise of Video Marketing, and How It Affects Your Business

Be it YouTube, Facebook, Instagram, Snapchat, or any other social media platform, it mainly consists of videos. And most users spend approximately 80% of their time watching videos on the internet. 

A recent study showed that 93% of marketers believe that they use video marketing as a tool to expand their businesses and brands online. And 78% of them report that videos have proved beneficial for their businesses. 

This shows how effective videos can be, and their importance in building and growing a business. If you are a business owner, you need to incorporate videos into your marketing strategies today.

What is Video Marketing?

It is a type of marketing strategy that helps promote your brand, services, and products with the help of videos. The aim of video marketing is to improve your brand awareness, achieve higher customer engagement, and ultimately lead to an increased number of sales.

What are the benefits of Video Marketing?

Here is a list of some of the benefits that a great video marketing strategy has:

  • Videos boost conversion rates

A study revealed that videos on landing pages can help increase conversions by over 80%. Watching an exciting and engaging video can help influence a user’s decision and convert a potential customer into a consolidated lead, compared to reading the same content on a blog or article. 

Additionally, marketers believe that conveying the right emotions through a video is an influential tool too.

  • Search engines prefer videos

Search engines like Google and Bing prefer content that engages viewers. More often, video content holds users’ attention for a longer time than written content. Not just that, YouTube is the second-largest search engine globally, after Google.

The chances of your videos ranking higher on search engines are more if you incorporate them into both YouTube and your website. Furthermore, if you upload your videos on other social media platforms, such as Instagram, Twitter, and Snapchat, your chances of a better rank in search engines increase exponentially.

  • Videos build credibility and trust

Compared to written content, videos have a better way of creating a personality for you and your brand. This, in turn, can help build a connection of trust and credibility with your target audience. Approximately 90% of the users revealed in a study that videos have helped them greatly in decision-making. 

The more videos you have on your website to help educate and inform your audience of your brand, the higher the chances of building trust. And this trust will further help convert them into successful leads.

  • Videos encourage shares

In this age of viral videos, most users spend their time watching videos on their smartphones. Approximately 92% of mobile device users end up sharing these viral videos with their loved ones. Whether you own a business, creating engaging videos can help you increase brand awareness, regardless of its size and niche.

If you are new to the world of videos and video marketing and are a little hesitant to start incorporating them into your marketing strategies, then you can use a video maker. It is an effective tool that helps you create engaging videos without requiring you to be proficient in the technology. Once you have an idea of what you want the video is about, the rest becomes very easy with these online video makers.

  • Videos work best to grab the attention of lazy shoppers

The digital world has made people lazy. Today, most users do not prefer reading long ad posts, even if they consist of eye-catching images. Instead, these users would like an eye-grabbing video that can quickly make them understand what their brand’s products and services are about. With engaging videos, you can quickly grab the attention of your target audience and convert them into customers.

  • Videos help communicate with customers better

It can get quite challenging to communicate with the audience when you are a new business. People often tend to ignore new businesses and reach out to their trusted brands. In such cases, striking the right chord with the customers can get a little tricky. However, with the right type of videos, you can attract your audience’s attention. This, in turn, can help you communicate with them better and convert them into leads.

It is also essential that you create good-quality videos, as it plays a vital role in the brand presentation.

  • Videos help improve website SEO

Google is the largest search engine in the world, and YouTube is the second-largest search engine. Also, Google owns YouTube. So if you can optimize your video content for both Google and YouTube, your videos’ chances to do better increase rapidly.

One way to do this is by incorporating SEO-friendly keywords in your videos’ titles and descriptions. If your videos are rich in content, their chances of ranking higher on search engines increase. With this, you can reach your target audience and improve your website’s search rankings. 

However, remember that using too many keywords in a title or description may not work in your favor. The idea is to incorporate relevant keywords in the video, and not stuff them. Sometimes, keyword stuffing may lead to search engines flagging your videos.

  • Videos can help outperform your competitors

Even though video marketing is now quite popular, there are still some businesses that do not use videos in their marketing strategies, thinking it’s expensive. However, video marketing is not costly.

But, this can turn into an excellent opportunity for you. While your competitors are missing out on a great tool to grow their business, you can use this opportunity to increase your own brand awareness and customer engagement. Good-quality and engaging video content wins over lengthy blog posts and articles.


Over the last few years, video marketing has turned into an effective marketing strategy. If you are a new business in the market, then definitely incorporate videos into your marketing strategy and see your brand flourish. With the proper practice, you can grow your business rapidly online.


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