You have heard the phrase, “Content is king” countless times. It could induce you to think that only words matter on a website. But it is not so, as images have much value in driving traffic to the site. Some people enter a website only to derive pleasure from the high-quality images there. But images and SEO are a powerful combination and can give you a big boost in rankings. Here are some tips on how to make them work together.
Use Original Images
The internet has thousands of images for every topic in the world. When you see the need to insert an image in your content, you will naturally go to Google searches. They are high-quality images, but everyone is using them. If you use the same images as everyone else, you should not expect higher rankings. Even if you hire a company providing the best SEO services in India, you might not see the results. Also, you could face copyright violation penalties if you use images without the owner’s content.
You can use your images to give your site more visibility. With a smartphone, you can take snaps of objects or scenery. You only need to get better at capturing peculiar moments. Most smartphones today have advanced cameras, so there is no need for a professional camera. Using the image in a relevant context will make your content rank higher. If the images take too much space, work with experts providing SEO services in India to trim their sizes.
Check for image responsiveness
You might have uploaded stunning photographs, but they won’t get you results if the images affect the mobile user experience. That’s when you need to hire an SEO company in Mumbai to help you optimize the images. Some photographs look well on desktops, but the same images could affect the mobile user experience. They might take a long time to load, or they could appear in large sizes and overlap with other elements. In that case, hire an SEO company in Mumbai to ensure image responsiveness on mobile phones. The goal is to offer the same experience for all users, whether they use phones, tablets, or computers. When you make the images responsive, it will enhance the user experience and improve your site’s rankings.
Captions add more context to your images. Even if somebody does not understand what the image is all about or how it is relevant to the content, captions help them gain more insight into the images. They are placed right beneath the image and are immediately visible to readers. Sometimes the image might take a longer time to load. In those times, captions help readers fill in the context. Captions also tell the reader what to focus on the image and describe the moment for more clarity. In this way, captions enhance the user experience and increase dwell time rates. They also help the crawlers to scan the images, and rank your site higher.
Link building with images
Sometimes you will find your original images used by a blogger without any attribution. You might get annoyed and report the image for copyright violations. But there is yet another thing to do that helps you rank higher. All you need is to get those using your images to link to your site.
Go to Google Images and upload your original image. After you click the search button, you can find people using your images. Try to contact the site masters and email them to ask for links to your site. They will happily link to you when you approach them politely.
Infographics and visual content attract more attention from bloggers in the niche. They naturally attract links, as bloggers link to them for credibility. So, create visual content packed with stats and numbers about the industry. It will get you more links and take your site higher up on the SERP.
Modify the images to align with your website
The images you possess will have different sizes and might not fit well into your website. The width of your website might be too small to accommodate images with large sizes. The quality of the images might get compromised if you try to fit an image forcefully. So, you need to resize the images before you upload them. If the image is too big, resize it with professional tools. But make sure that the quality of the image is not compromised. But you don’t have to resize smaller images, and they will not affect the user experience.
Name the image
Google understands an image from the name you give to it. So, you should give a short and crisp name in one or two words. Even if the picture is not visible, someone should be able to tell what the image is about. Use your keywords from the very start to help Google index you easily. But make sure that the search term you target aptly describes what is in the picture.
Images attract people’s attention and encourage them to spend more time on the site. But you can use images strategically to hit the rankings. We have already mentioned how to do it through file names and link building. The combined potential of images that captivate people and the power of keywords will help you get featured on the SERP.