When it comes to running a marketing campaign in Las Vegas, you have your work cut out for you. Sin City is nothing if not glamorous, glitzy, and shimmering with countless buildings and sights to look at. Las Vegas is one of the most famous cities in the United States and it regularly pulls a heavy amount of tourism.
Is Las Vegas a Good City to Advertise In?
The city itself is the largest in Nevada with a population of 651,297 and in 2021 it saw approximately 32 million visitors, which is down from averages that rang closer to 40 million. It is true that some of the biggest and most popular brands in the world advertise in Vegas, but that shouldn’t keep you from using this city as part of your marketing strategy.
The sheer volume of people alone makes it a great place to grow brand recognition which is what makes OOH media such a great option for advertising in Las Vegas. If you have been wondering about what OOH media is, and how to effectively use it in one of the most famous cities in the United States, here is everything you need to know!
What Exactly is OOH Media?
OOH, stands for Out Of Home, and it is a style of advertising and marketing that is used to reach large audiences. The most famous example of OOH media is the infamous billboard that popularly line busy highways, or looms over downtown shopping districts. The concept behind OOH media is simple, place an advertisement in a specific location that will passively interact with people.
There are several types of OOH media that a company can use in a marketing campaign. There are of course billboards, but cities with subways or bus stations can use urban panels and bus shelters. This style of media can take on almost any form, as long as it is exposed to customers in a public setting. For example, taxis can carry advertisements on their vehicles, or gas pumps can be branded with advertisements that target people who own vehicles.
Why OOH in Las Vegas?
The most compelling reason to use something like a billboard is that it is an extremely cost-effective way to reach a massive amount of people with a message. Billboards in Las Vegas have the potential to reach tens of millions of potential customers and can create a great return on investment. Not only is this a cost-effective way of reaching such a huge audience, but there are other benefits that come with using a billboard.
The most famous, well-loved, and trusted brands in the entire world have used billboards to advertise. This has lent a scene of legitimacy to OOH media that adds to it’s value. Any brand that OOH media for marketing will also be adding on to their brand an element of brand legitimacy that other forms of advertising simply can not.
What Makes an Effective Advertisement?
When it comes to investing in a billboard marketing strategy for a city like Las Vegas, there are some key factors to keep in mind. Yes, this can be a very lucrative way of expanding brand recognition and creating new customers, however, there are some important things to always keep in mind.
Location, Location, Location
Once your marketing campaign goals have been set and you are looking into the nuts and bolts of actually getting your billboards out in Vegas, location is one of the first elements to tackle. The good news about location in a city like Las Vegas is that no matter where you choose to rent billboard space, you are going to have great exposure.
Another positive aspect of location is that this is where you can fiddle with your budget to make things work. If you have an unlimited budget and money of no concern, then the most premium spaces will be a great option. In general, the more access a location has to potential customers the higher the premium. However, if because of the budget you choose a less expensive placement – you can still garner huge amounts of interactions.
Color and Message
The second most important factor is your design and color. In Las Vegas, you don’t want to sink into the background or be overlooked. Use bright vibrant colors, and this might be where upgrading to a digital billboard could be beneficial. Not only can digital billboards afford brighter, more eye-catching images, but depending on the kind of billboard, they can integrate motion graphics and even sound effects.
Overall, using billboards in Las Vegas is a great choice for effectively expanding brand awareness. With the right location and an eye-catching design that will garner attention, a billboard marketing campaign can give your brand the results you want!